Following GM and Ford, Chrysler Group is constructing a restructuring plan now. The new plan will be release on Feb.14, 2007. Some speculations starts to show up in media recently. The following is extractions from Detroit Free Press.
"Teams from Mercedes and the consulting firm McKinsey & Co. have become fixtures at Chrysler headquarters in Auburn Hills. Company officials say that a 48-seat Airbus corporate jet has been jammed with staffers shuttling to and from DaimlerChrysler's offices in Stuttgart, Germany."
McKinsey for a long time has been involved in with Chrysler. Strategy and operation should be two contributions of McKinsy to the management of DCX. It is speculated that Chrysler and Mercediz will be come closer, sharing platforms and purcurment of common parts. This looks logical in the perspective of cost reduction. But as some executive worried from Mercediz side, the sharing will jeopodize Mercediz brand image.
Toyato brand and Lexus brand are sharing platforms and parts. But to what percentage, it is not known. Luxury brand need to have luxury features and service. It's a good way to go for DCX if the speculation is true.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment