This term "Business Model" is widely used, but seldom well defined. In our usage, the functions of a Business Model are to:
1 identify a market segment, that is, the users to whom the technology is useful and for what purpose;
2 articulate the value proposition, that is, the value created for users by the offering based on the technology;
3 define the structure of the value chain, that is, the network of activities within the firm required to create and distribute the products or services offered to customers;
4 estimate the cost structure and profit potential of producing the offering, given the value proposition and value chain structure chosen;
5 describe the position of the firm within the value network linking suppliers and customers, including identification of potential complementors and competitors;
6 formulate the competitive strategy by which the innovating firm will gain and hold advantage over rivals
Wednesday, February 14, 2007
What's a business model?
Excerpts from HBS working knowledge article, by Henry Chesbrough and Richard S. Rosenbloom.
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